Which Google reviews can be removed and which can't?
Google only takes down reviews that breach its content policies. We identify which ones meet that criterion and report them, well argued, through the official channels.
- Fake or made-up reviews from someone who was never a customer
- Defamatory content, insults or personal attacks
- Spam, advertising or links unrelated to your business
- Reviews from competitors or with a conflict of interest
- Misdirected reviews meant for another business or location
How we remove Google reviews, step by step
Identification
We review your reviews one by one and flag those that breach a specific Google policy. If a review is legitimate, we tell you so and work on the reply, not the removal.
Official report
We report each review through Google's official channels with the correct reason and a clear rationale, which is what gives the best chance of Google's team taking it down.
Follow-up
We follow up on each case, push through escalation or support when appropriate and keep you informed of the outcome. No absolute guarantees: the final decision is Google's.
Can you delete a Google review yourself?
No. A business owner can't delete a review from their own profile. What you can do is report it, and Google takes it down if it breaks its content policies. It's free, so we always start there before anyone pays us. When we measured the Google results for “remove google reviews madrid” on 18 October 2026, most of the top spots were forum threads and videos, so here are the official steps in one place.
How to report a review from your Business Profile
- Go to your Business Profile and select “Read reviews”.
- Next to the review you want gone, select “Report”.
- Pick the reason that really applies, for example “Spam” or “Profanity”.
- Select “Send report”. Google says the evaluation usually takes several days.
Businesses in the EEA, Spain included, can also report reviews from third-party sites that show up on their Google profile. We used Google's own help page to write these steps: Report inappropriate reviews on your Business Profile (Google Help, checked on 18 October 2026).
What happens after you report it
Google's Reviews Management Tool shows where each report stands:
- “Decision pending”: Google hasn't evaluated it yet.
- “Report reviewed - no policy violation”: the review stays. If you disagree, you can send a one-time appeal, with up to 10 reviews in the same appeal.
- “Escalated - check your email for updates”: the appeal is being reviewed and the final decision arrives by email.
You only get that appeal once per review. Spend it on the wrong reason and there's no second try.
When is a professional review removal service worth it?
If the review is obvious spam, report it yourself. It costs nothing and it's often enough.
Bring it to us when Google has already turned your report down and only the appeal is left, when there are several reviews at once, or when the breach isn't obvious, like a review from a competitor or from someone who never set foot in your place. That's when the reason you pick and how you argue it decide the outcome. We charge from €90 per review and the first look is free: if we see it doesn't break any policy, we tell you before charging you anything.
Price to remove Google reviews
Review removal service
- Analysis of the review and the policy it breaches
- Drafting of the rationale and reporting through the official channels
- Follow-up and escalation of the case with Google
- Professional reply to the review while it's under review
- Recommendations to reduce the impact of legitimate negative reviews
From €90 per review. The guide price depends on the volume and complexity of the case; cases with several reviews or litigation, custom quote. Contact us and we'll assess it with no obligation.
